VERA BRADLEY'S INCREDIBLE STORY BEHIND THE UNITY TOTE

While these products were all gifted to me and I work with Vera Bradley to create content and post on Instagram and TikTok, this blog is not sponsored and all opinions are my own.

One small act can go a long way!! Vera Bradley store associate, Victoria, did just that.

VERA BRADLEY'S INCREDIBLE STORY BEHIND THE UNITY TOTE

I’ve been so stinking excited for months now to share The Unity Tote! In black & white with shades between, this powerful pattern represents coming together, celebrating diversity, & uniting for change. The Unity Tote was the dream of a Vera Bradley store associate, Victoria, who felt moved this past summer to email the CEO directly about her idea to create a pattern that stood for unity. My eyes filled with tears when I read about this story because it’s so powerful. Then the fact that Vera Bradley said “yes you’re right” and created this beautiful bag! It makes me so happy to stand with a brand that listens to their people and is committed to celebrating diversity and unity.

Along with The Unity Tote launch, Vera Bradley will make a $20,000 donation to Women Who Create NYC, which provides scholarships and mentorships to young creatives identifying as women of color in fashion, advertising, music tech. Be sure you check out Vera Bradley’s stories to hear from Victoria firsthand!💕

We don’t all look the same. We are all different shapes, sizes, colors and that makes us uniquely beautiful! Also shoutout to my beautiful besties (@madelineamy & @darth.vedar) who were inspired by Victoria’s story as well and helped be a part of this photoshoot!

What do you think about this inspiring story?

XOXO

TANNA WASILCHAK

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